FLORA TRADE SHOW, THE NEW EAGERLY AWAITED EXPO DEDICATED TO THE FLORICULTURE/NURSERY WORLD
THE GREENEST MARKET AT THE GREENEST EXPO CENTRE, from 23rd to 25th September 2015 simultaneously with MACFRUT
Organization flexibility and innovation; high profile fast communication; ability to attract international buyers; constant relations with the media; a green vocation; an area known worldwide for its hospitality facilities from both an economic and qualitative point of view; a centrally located area with efficient logistic connections.
These are just some of the features that Rimini Fiera fields for the Flora Trade Show, the eagerly awaited international event for the promotion of the floriculture/nursery and landscape sectors, due to be held in the Romagna expo centre from September 23rd to 25th 2015, i.e. dates considered as excellent for the trade chain. Being held simultaneously with MacFrut (hosted this year by Rimini Fiera) will enable to have the floriculture and fruit & vegetable sectors in a single marketplace.
Flora Trade will have a dynamic B2B format, destined to become a leading showcase. Exhibitors and visitors - for the innovative layout, expo completeness, content quality - will be at the centre of an interactive event that will transmit new business instruments and pointers on fashions and trends influencing consumption.
Thanks to its relations and extraordinary visitor portfolio, built up with leading expos in the outdoor, environment, wellness, tourism, contract furniture and decor fields - such as Sun, Ecomondo, RiminiWellness, TTG and SIA Guest - Rimini Fiera will ensure Flora Trade a business boost that´s hard to equal at Italian level.
Organized in collaboration with Florasì and Florconsorzi, the exhibition will create an opportunity representing the entire trade chain: from systems and production technology to floriculture and nursery products, from equipment and accessories for garden centres, florists and nurseries to public and private landscape design (for gardens and landscaped areas of hotels and restaurants, theme and amusement parks), attracting a wide diversified target: wholesalers, large-scale distribution buyers, foreign buyers, garden centres, florists, gardeners, architects and landscape designers, urban designers, real estate companies, public administrations, buyers for open-air tourist venues (tourist villages, campsites), hotel chains, public venues, farmhouse vacation facilities.
Flora Trade companies will have at their disposal the online international business meeting platform that has shown its worth for years: before the expo, companies can schedule appointments on their stands with international buyers, verifying the real business opportunities in advance. Buyers from the floriculture/nursery sector are awaited from every continent, particularly from Germany, France, Denmark, Netherlands, Slovenia, Romania and Turkey.
With the collaboration of the product chain´s most authoritative bodies and organizations, institutions, associations and trade media, highly appealing fringe events, divided according to target, are being planned: master classes with outstanding personalities at international level, seminars with training credits for specific professions (from architects to agronomists and urban planners to landscape designers), competitions and thematic demos, corporate conventions, association meetings with institutions, round tables for networking with the large-scale distribution world.